This script draws upon, and directly mirrors in areas, the work of Michael Margolis in his Google Venture's Usability Testing work
More Context / Discovery Question examples by Michael Margolis
from his PDF document on UX Research Workshop
Types of Questions for Discovery Research
Specific Examples: Who did you call from your cell phone yesterday?
Complete List: What are all the payment apps on your phone? Are there any others?
Activities: What do you typically do to get ready for a trip?
Reenactment: Please show me exactly how you do that.
Sequence: Please walk me through a typical day. How do you start? And then what do you do next?
Inputs and Outputs: What information do you need to gather before you can do x? How and where do you get that information? What do you do with it when you’re done?
Guided Tours: Can we take a look at your email account together?
Projection: What do you think would happen if. . .?
Changes over Time: How does that compare to the way you did that a year ago?
Exceptions: Under what circumstances do you do that differently?
Suggestive Opinion: Some people have very negative feelings about using cell phones in cars while others don’t. How do you feel about it?
Identification: Who do you think would use something like that? Who wouldn’t?
Outsider Perspective: How would you describe <feature or activity> to someone who hadn’t done that before? What advice would you give to somebody who was going to try it?
Comparisons: What’s the difference between Tweeting and sending an email? How do you do that differently when you’re at home vs. at work?
Successes and Failures: What would be the worst case scenario? Can you tell me about a time when this didn’t work?
Fill in the blank: So in that situation, you. . . [pregnant pause]?
3 wishes: If you had 3 wishes to make this better for you, what would they be?
Follow-up Questions for discovery research
Point to participant’s reactions contradictions, paradoxes, non sequiturs, unexpected reactions, or laughter. Why do you roll your eyes when you say that?
Clarification: When you say “her” you mean your daughter, right?
Reflecting Back: So, what I hear you saying is______. Is that right?
Native Language: Why do you call your computer “my brain”?
Silence: Trust your question and wait for participants to fill in the gaps. Or try leaving pregnant pauses: “When that happened, you felt. . . ?“