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Navigation poses competing interests.

Simple navigation 

  • e.g. website with 3 or 4 page buttons across top of page helps direct new users to the key information
  • Advantage: This increase dramatically the chance that a user who is new to the site will click on the pages that you would like them to see
  • Disadvantage: There is a chance the users is unable to find what they are looking for


Complex navigation

  • E.g. website with many tabs across the top of screen, or multiple page buttons with dropdown lists.
  • Advantage: user in theory could access everything
  • Disadvantage: user is more likely to not click on the key pages of the site, may have trouble finding what they are looking for.


Solution

  1. Place a simple navigation across the top of the website - to direct users to the key pages
  2. Place a mega-menu in the footer of the website. 




Mega Menus in Footers have become increasingly common on major websites


The use of mega-menus from top nav, is preferred over drop-down menus

 https://www.nngroup.com/articles/mega-menus-work-well/



Footers


** https://www.nngroup.com/videos/footers/?lm=mega-menus-work-well&pt=article


https://www.nngroup.com/articles/support-mobile-navigation/


https://www.nngroup.com/articles/customer-service-model/





Examples

Of navigation structures from major websites








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