Background

Navigation poses competing interests.

Simple navigation 

• e.g. website with 3 or 4 page buttons across top of page helps direct new users to the key information
• Advantage: This increase dramatically the chance that a user who is new to the site will click on the pages that you would like them to see
• Disadvantage: There is a chance the users is unable to find what they are looking for

Complex navigation

• E.g. website with many tabs across the top of screen, or multiple page buttons with dropdown lists.
• Advantage: user in theory could access everything
• Disadvantage: user is more likely to not click on the key pages of the site, may have trouble finding what they are looking for.

Solution

1. Place a simple navigation across the top of the website - to direct users to the key pages
2. Place a mega-menu in the footer of the website. 

Mega Menus

Mega Menus in Footers have become increasingly common on major websites

The use of mega-menus from top nav, is preferred over drop-down menus

 https://www.nngroup.com/articles/mega-menus-work-well/

Footers

** https://www.nngroup.com/videos/footers/?lm=mega-menus-work-well&pt=article

https://www.nngroup.com/articles/support-mobile-navigation/

https://www.nngroup.com/articles/customer-service-model/

Examples

Of navigation structures from major websites

Apple.com